Naming your process
Once you have a valuable process through which you lead your clients, you want to name that process. Putting a name to that process is the beginning of how you communicate how you’re different.
You want prospects and clients to realize they can only get this process from you! Your name should either contain a strong, obvious benefit, or arouse curiosity, so someone says, “Tell me more about that.” It’s also usually best to begin with the word “The.” The word, “The,” demonstrates exclusivity. Let me give you some examples.
In my company,Referral Coach International,we have branded several processes. For example, we teach “The Referral Advantage Program®” to professionals who want to attract more high-quality clients through referrals.
When a company brings us in to teach our complete system to its representatives and help establish a powerful referral culture within the company, we usually implement “The Referral Coach Program™.” In this program, we teach members of the organization (usually sales managers or trainers) how to be “Referral Coaches™.” These Referral Coaches™ help implement and sustain our referral system. No other company in the world has The Referral Advantage Program® or The Referral Coach Program™.
Once you’re set on the name for your process, I strongly recommend that you trademark the name and grab the URL (web address) right away.