Local Marketing Articles

  • angry woman

    What to Do When Your Customer Loyalty Program Falls Flat

    by on September 11, 2014

    You know that it’s repeat business that keeps your bottom line healthy, but turning a first-time customer into a longtime client can be easier said than done. Big-name companies such as Starbucks and Walgreen’s have successfully capitalized on loyalty program…

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  • boot camp

    5 Reasons “Boot Camps” Build Customer Loyalty

    by on September 9, 2014

    When BootCampSF held its first outdoor training sessions in 2001, the idea of paying for six weeks of fitness classes in small groups was a novel alternative to a gym membership. In the years since, boot camp fitness programs have proliferated, particularly in…

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  • trade show

    7 Steps to Prepare for a Successful Trade Show Exhibition

    by on August 27, 2014

    Trade shows are an important part of business and can be ideal venues to unveil new products, network with other professionals in your industry, and buy or sell products for your business. These professional conventions can attract thousands of exhibitors and …

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  • 7tipsforimprovingyour-large

    7 Tips for Improving Your Local Marketing

    by on July 17, 2014

    As an entrepreneur, you likely have dreams of taking the world by storm and trouncing even the biggest competitors in your industry. As a small business owner, your reality is that market domination on that scale is out of reach early on.
    This doesn’t mean …

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  • How-to-Advertise-on-TV-Without-Breaking-the-Bank-large

    How to Advertise on TV Without Breaking the Bank

    by on July 17, 2014

    If you have assessed your advertising budget, and you’re trying to determine where to allocate the funds, you might want to consider TV ads. Though you might have considered television to be too expensive, it may be time to reconsider this medium. While a n…

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  • 2014_7_14-small-AM-What_is_Direct_Sales_Marketing

    What Is Direct Sales Marketing?

    by on June 26, 2014

    Even in a down economy, entrepreneurs can find success with direct sales. From Avon to Tupperware to Stella & Dot, direct sales businesses provide motivated people the chance to market their wares in the comfort of their own homes or by going to door-…

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  • 2014_7_14-small-AM-Hiring_An_Event_Planner

    Hiring an Event Planner

    by on June 26, 2014

    Planning events, whether large or small, business or personal, can be one of the most stressful things you’ll do. Take a look at any holiday dinner party, and you’ll find the host or hostess undoubtedly frazzled, as months of preparation finally boil down …

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  • f50d1f4a-d2e1-4a30-9ad1-04c89dec1b45

    Marketing With a Street Team

    by on June 25, 2014

    Spread the word about your products, events and/or services by hitting the streets with a marketing street team. Just what is that? Well, think of it as a street army of brand advocates who want to promote your business.
    Street teams tend to work best for b…

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