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How to Get Your Small Business Ranked in Local Web Searches

Posted In LOCAL MARKETING

If you own a local business, you probably already understand the importance of showing up in local search results.
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6 Shining Examples of 21st Century Guerrilla Marketing

Posted In LOCAL MARKETING

When Jay Conrad Levinson coined the term "guerilla marketing" in 1984, he was referring to low-cost, high-value marketing techniques usable by small businesses.
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Are Vehicle Wraps a Good Investment for Your Small Business?

Posted In LOCAL MARKETING

If you've seen vehicle wraps in you area advertising other local businesses, you may have wondered if it makes sense for your company.
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4 Ways to Get Free Halloween Publicity for Your Business

Posted In LOCAL MARKETING

Certain holidays offer opportunities for small-business publicity that other times don’t. Halloween is one occasion where parents all over the nation look for unusual events for their children to enjoy. But it’s not just for kids. The holiday and its related events thrill people of all ages. In fact, the National Retail Federation (NRF) says [...]
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5 Reasons “Boot Camps” Build Customer Loyalty

Posted In LOCAL MARKETING

When BootCampSF held its first outdoor training sessions in 2001, the idea of paying for six weeks of fitness classes in small groups was a novel alternative to a gym membership. In the years since, boot camp fitness programs have proliferated, particularly in the Bay Area, with its mild year-round weather. Today, the boot camp [...]
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7 Steps to Prepare for a Successful Trade Show Exhibition

Posted In LOCAL MARKETING

A trade show is where industry insiders get together to network and conduct business. Prepare your business to exhibit with this guide...
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How to Advertise on TV Without Breaking the Bank

Posted In LOCAL MARKETING

If you have assessed your advertising budget, and you’re trying to determine where to allocate the funds, you might want to consider TV ads. Though you might have considered television to be too expensive, it may be time to reconsider this medium. While a national ad during a popular program may be out of your price [...]
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What Is Direct Sales Marketing?

Posted In LOCAL MARKETING

Even in a down economy, entrepreneurs can find success with direct sales. From Avon to Tupperware to Stella & Dot, direct sales businesses provide motivated people the chance to market their wares in the comfort of their own homes or by going to door-to-door. The Direct Sales Business Model How does direct selling work? It’s a fairly straightforward business model: [...]
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