Local Marketing Articles

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    Are Vehicle Wraps a Good Investment for Your Small Business?

    by on January 12, 2015

    If you’ve seen vehicle wraps in you area advertising other local businesses, you may have wondered if it makes sense for your company. If you ask Todd Stuart, president of SignZoo.com, he’ll most likely say, “Definitely.” In fact, the Outdoor Advertising Assoc…

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    4 Ways to Get Free Halloween Publicity for Your Business

    by on October 14, 2014

    Certain holidays offer opportunities for small-business publicity that other times don’t. Halloween is one occasion where parents all over the nation look for unusual events for their children to enjoy. But it’s not just for kids. The holiday and its relat…

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  • boot camp

    5 Reasons “Boot Camps” Build Customer Loyalty

    by on September 9, 2014

    When BootCampSF held its first outdoor training sessions in 2001, the idea of paying for six weeks of fitness classes in small groups was a novel alternative to a gym membership. In the years since, boot camp fitness programs have proliferated, particularly in…

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  • trade show

    7 Steps to Prepare for a Successful Trade Show Exhibition

    by on August 27, 2014

    Trade shows are an important part of business and can be ideal venues to unveil new products, network with other professionals in your industry, and buy or sell products for your business. These professional conventions can attract thousands of exhibitors and …

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    7 Tips for Improving Your Local Marketing

    by on July 17, 2014

    As an entrepreneur, you likely have dreams of taking the world by storm and trouncing even the biggest competitors in your industry. As a small business owner, your reality is that market domination on that scale is out of reach early on.
    This doesn’t mean …

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  • How-to-Advertise-on-TV-Without-Breaking-the-Bank-large

    How to Advertise on TV Without Breaking the Bank

    by on July 17, 2014

    If you have assessed your advertising budget, and you’re trying to determine where to allocate the funds, you might want to consider TV ads. Though you might have considered television to be too expensive, it may be time to reconsider this medium. While a n…

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  • 2014_7_14-small-AM-What_is_Direct_Sales_Marketing

    What Is Direct Sales Marketing?

    by on June 26, 2014

    Even in a down economy, entrepreneurs can find success with direct sales. From Avon to Tupperware to Stella & Dot, direct sales businesses provide motivated people the chance to market their wares in the comfort of their own homes or by going to door-…

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    Hiring an Event Planner

    by on June 26, 2014

    Planning events, whether large or small, business or personal, can be one of the most stressful things you’ll do. Take a look at any holiday dinner party, and you’ll find the host or hostess undoubtedly frazzled, as months of preparation finally boil down …

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