Local Marketing Articles

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    6 Shining Examples of 21st Century Guerrilla Marketing

    by on March 19, 2015

    When Jay Conrad Levinson coined the term “guerilla marketing” in 1984, he was referring to low-cost, high-value marketing techniques usable by small businesses looking for big profits. Since then, the term has expanded to also include impactful, creative campa…

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    Are Bad Reviews Hurting Your Business? Improve Your Online Reputation With These Tips

    by on February 23, 2015

    Whether you’re buying a new mattress or deciding which restaurant to try, odds are high that you’ve consulted an online review site for the occasion. In fact, recent reports reveal that 90% of customers have read online reviews before making a purchase. An…

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    Are Vehicle Wraps a Good Investment for Your Small Business?

    by on January 12, 2015

    If you’ve seen vehicle wraps in you area advertising other local businesses, you may have wondered if it makes sense for your company. If you ask Todd Stuart, president of SignZoo.com, he’ll most likely say, “Definitely.” In fact, the Outdoor Advertising Assoc…

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    4 Ways to Get Free Halloween Publicity for Your Business

    by on October 14, 2014

    Certain holidays offer opportunities for small-business publicity that other times don’t. Halloween is one occasion where parents all over the nation look for unusual events for their children to enjoy. But it’s not just for kids. The holiday and its relat…

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    5 Reasons “Boot Camps” Build Customer Loyalty

    by on September 9, 2014

    When BootCampSF held its first outdoor training sessions in 2001, the idea of paying for six weeks of fitness classes in small groups was a novel alternative to a gym membership. In the years since, boot camp fitness programs have proliferated, particularly in…

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    7 Steps to Prepare for a Successful Trade Show Exhibition

    by on August 27, 2014

    Trade shows are an important part of business and can be ideal venues to unveil new products, network with other professionals in your industry, and buy or sell products for your business. These professional conventions can attract thousands of exhibitors and …

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    7 Tips for Improving Your Local Marketing

    by on July 17, 2014

    As an entrepreneur, you likely have dreams of taking the world by storm and trouncing even the biggest competitors in your industry. As a small business owner, your reality is that market domination on that scale is out of reach early on.
    This doesn’t mean …

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    How to Advertise on TV Without Breaking the Bank

    by on July 17, 2014

    If you have assessed your advertising budget, and you’re trying to determine where to allocate the funds, you might want to consider TV ads. Though you might have considered television to be too expensive, it may be time to reconsider this medium. While a n…

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