More in Local Marketing
If you own a local business, you probably already understand the importance of showing up in local search results.
When Jay Conrad Levinson coined the term "guerilla marketing" in 1984, he was referring to low-cost, high-value marketing techniques usable by small businesses.
If you've seen vehicle wraps in you area advertising other local businesses, you may have wondered if it makes sense for your company.
Certain holidays offer opportunities for small-business publicity that other times don’t. Halloween is one occasion where parents all over the nation look for unusual events for their children to enjoy. But it’s not just for kids. The holiday and its related events thrill people of all ages. In fact, the National Retail Federation (NRF) says [...]
When BootCampSF held its first outdoor training sessions in 2001, the idea of paying for six weeks of fitness classes in small groups was a novel alternative to a gym membership. In the years since, boot camp fitness programs have proliferated, particularly in the Bay Area, with its mild year-round weather. Today, the boot camp [...]
A trade show is where industry insiders get together to network and conduct business. Prepare your business to exhibit with this guide...
If you have assessed your advertising budget, and you’re trying to determine where to allocate the funds, you might want to consider TV ads. Though you might have considered television to be too expensive, it may be time to reconsider this medium. While a national ad during a popular program may be out of your price [...]
Even in a down economy, entrepreneurs can find success with direct sales. From Avon to Tupperware to Stella & Dot, direct sales businesses provide motivated people the chance to market their wares in the comfort of their own homes or by going to door-to-door. The Direct Sales Business Model How does direct selling work? It’s a fairly straightforward business model: [...]