It’s taken you years to invent the world’s next necessity; maybe you’ve created a unique product design, a game-changing technology feature, or even spliced together a never-before-seen plant genome.
One of the first steps when starting your business or building your brand is coming up with a business name, designing a logo and possibly even coming up with a slogan.
So you’ve finished your great American novel, written revolutionary software code, recorded your new hit song or taken a dazzling photo, and now you want to protect it.
Intellectual property (IP) is a creation of the mind.
by Zina Kumok, 07/20/15
Posted In PROTECTING YOUR IDEA
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