Protecting Your Idea

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Is It Worth It to Get a Trademark?

Posted In PROTECTING YOUR IDEA

No matter what kind of business you're in, if you have a brand and a name to protect, getting a trademark should be a priority.
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The Basics of Nondisclosure Agreements

Posted In PROTECTING YOUR IDEA

Sometimes you have to share confidential information about your business with others, but when those occasions arise, you should do all you can to protect it...
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Entrepreneur Finds Customer Loyalty More Valuable Than Patent Protection

Posted In PROTECTING YOUR IDEA

“Consumers don’t care whether you have a patent or not,” says Elizabeth, noting that, if she had it to do over again, she would prioritize marketing over patents.
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