Sales & Marketing

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Cleveland Restaurants Use Facebook to Catch Dine-and-Dashers

Posted In SOCIAL MEDIA

Fraudsters who keep their bellies and wallets full by dining-and-dashing are one of the most frustrating challenges of running a restaurant.
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5 Tips for Boosting Your Twitter Following

Posted In SOCIAL MEDIA

Here are five more tips for managing your business Twitter feed to help you engage potential customers and build your following.
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6 Common Email Newsletter Errors to Avoid

Posted In EMAIL MARKETING

An effective email newsletter can drive traffic to your website and boost customer engagement.
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How to Test Market Your Big Idea on a Small Scale

Posted In BUSINESS DEVELOPMENT

Many new businesses fail because entrepreneurs, convinced that their idea is the next big thing, fail to test it with real consumers.
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How to Hone in on Your Business Niche

Posted In BUSINESS DEVELOPMENT

Many entrepreneurs attempt to be all things to all consumers, but that can bring challenges when trying to compete with larger businesses in the general marketplace.
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5 Things to Do Before the Busy Season Begins

Posted In SALES

To get your share of the pie, here are five areas you should start thinking about now.
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How to Create an Influencer Marketing Campaign

Posted In BUSINESS DEVELOPMENT

Given a choice, your prospective customers are less likely to succumb to paid media and more likely to heed the recommendation of someone they trust.
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How to Establish a Refund Policy for Your Business

Posted In SALES

If you don't have a refund policy for your business, here are some tips on how to create one.
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