Sales & Marketing

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Cleveland Restaurants Use Facebook to Catch Dine-and-Dashers

Posted in SOCIAL MEDIA

Fraudsters who keep their bellies and wallets full by dining-and-dashing are one of the most frustrating challenges of running a restaurant.
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5 Tips for Boosting Your Twitter Following

Posted in SOCIAL MEDIA

Here are five more tips for managing your business Twitter feed to help you engage potential customers and build your following.
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6 Common Email Newsletter Errors to Avoid

Posted in EMAIL MARKETING

An effective email newsletter can drive traffic to your website and boost customer engagement. Get tips to avoid six errors in an email newsletter.
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How to Test Market Your Big Idea on a Small Scale

Posted in BUSINESS DEVELOPMENT

Many new businesses fail because entrepreneurs, convinced that their idea is the next big thing, fail to test it with real consumers.
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How to Hone in on Your Business Niche

Posted in BUSINESS DEVELOPMENT

Honing in on a business niche may help you grow your business by lowering expenses. Learn how to identify and reach your business niche market.
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5 Things to Do Before the Busy Season Begins

Posted in SALES

To make the most of the busiest shopping season of the year, you must start planning now. Here are five areas you should think about for busy season.
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How to Create an Influencer Marketing Campaign

Posted in BUSINESS DEVELOPMENT

Given a choice, your prospective customers are less likely to succumb to paid media and more likely to heed the recommendation of someone they trust.
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How to Establish a Refund Policy for Your Business

Posted in SALES

If you don't have a refund policy for your business, here are some tips on how to create one.