Intuit Launches New QuickBooks Small Business Index

New QuickBooks Small Business Index Provides Unique and Up-To-Date Insight Into Small Business Economy Through Employment and Hiring Data

First Monthly Index Report Shows US Small Business Employment Drops 0.06% in February 2023 Compared to Previous Month

US Small Businesses with One to Nine Employees Still Account for Over 12.8 Million Jobs

MOUNTAIN VIEW, Calif.—March 14, 2023—Intuit Inc. (Nasdaq: INTU), the global technology platform that makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp, has launched the Intuit QuickBooks Small Business Index, a powerful new monthly indicator of employment and hiring among small businesses in the US, Canada, and the UK developed in collaboration with leading global economist Professor Ufuk Akcigit.

The Intuit QuickBooks Small Business Index uses purpose-built economic models to normalize anonymized QuickBooks customer data against official government statistics to reflect the general population of small businesses in each country; it is not a reflection of Intuit’s business. This robust methodology expands Intuit’s ability to more clearly delineate between Intuit’s small business customers and the small business community at large, while also providing a powerful new tool that can inform government policies that impact small businesses around the globe, as well as to help small businesses make key decisions.

The Index’s primary benefit is its unparalleled focus on small businesses, which are vital to the current and future health of the economy, but often underrepresented in economic data. By shining a brighter light on small businesses with timely insights, Intuit hopes to increase small business growth and success rates throughout the US, Canada, and the UK. 

Sasan Goodarzi, Intuit’s Chief Executive Officer, said: “Up-to-date insights like those now available through our index will be invaluable to anyone focused on the success of small businesses, especially in the face of increasingly challenging economic conditions. We’re excited for this unique index to become a key tool economists, policymakers, and small businesses themselves can use in making decisions that will help power small business prosperity around the world.”

Fresh Insights on US Small Business Employment

Employment and hiring is the bellwether for overall US economic health and the first monthly Index reveals:              

• In the US in February 2023, small businesses with one to nine employees employed 7,600 fewer people nationally (seasonally adjusted) compared to the previous month, a monthly decrease of -0.06%. Total employment dropped to 12,812,700 jobs. 

Renowned global economist, and Arnold C. Harberger Professor of Economics at the University of Chicago, Ufuk Akcigit said: “Small and young businesses are essential for employment and productivity growth. During COVID-19, the US economy experienced a surge in small business growth as many adapted to start new businesses. Employment growth associated with this surge peaked toward the end of 2021 and began to decline at an average monthly rate of roughly -0.15% since then. We’re pleased to see the Intuit QuickBooks Small Business Index indicates this downward trend slowed in February 2023 with overall US small business employment declining just -0.06%, continuing to hold well above pre-pandemic levels. As small businesses and their activity continue to be an even larger part of the US jobs market, it makes it even more important we now have a tool like this Index that will focus on unearthing timely insights into their employment health overall and within specific sectors and regions.” 

Alex Chriss, Executive Vice President and General Manager of Intuit’s Small Business and Self-Employed Group, added: “We know many small businesses face challenges as they build and grow. Our index will help unlock insights that can drive new innovations to help them succeed by providing a clear, up-to-date picture of US small business employment - a vital, yet often underreported segment of the US economy.”

NEW INSIGHTS PUBLISHED MONTHLY

New data insights will be added to the Intuit QuickBooks Small Business Index dashboard and published in regular blog posts at the earliest opportunity every month. To subscribe, and get a full list of publication dates for 2023, visit the Intuit QuickBooks Small Business Index interactive hub.

In the US, the Intuit QuickBooks Small Business Index shows the number of people employed by small businesses with 1-9 employees in the previous month and how that number has changed since the month before. These data insights are available at the national, regional, state (when sample sizes are sufficient), and sector levels; based on a total sample of almost 333,000 businesses. Because the Index is powered by anonymized data from QuickBooks Online Payroll, its data insights are available up to nine months earlier than equivalent official statistics, giving a more up-to-date picture of small business employment.

In Canada, the Intuit QuickBooks Small Business Index shows the number of people employed by small businesses with 1-19 employees in the previous month and how that number has changed since the month before. These data insights are available at the national, regional, and sector levels; based on a total sample of almost 66,000 businesses. Typically, the Index will be published several days before Statistics Canada's Labour Force Survey is released.

In the UK, the Intuit QuickBooks Small Business Index shows the number of job vacancies at small businesses with 1-9 employees in the previous month and how that number has changed since the month before. These data insights are available at the national (UK), country (England, Wales, Scotland, Northern Ireland), and sector levels; based on a total sample of almost 25,000 businesses. Typically, the Index will be published around two weeks before the Office for National Statistics’ monthly  Vacancy Survey is released.

ROBUST METHODOLOGY

The Intuit QuickBooks Small Business Index methodology is robust and stands out from other reports in the market by being calibrated against official statistics and focusing exclusively on small businesses while also eliminating publication delays. Unlike other small business indexes, it does not rely exclusively on survey data. Instead, a sample of anonymized QuickBooks Online Payroll records are aggregated and normalized against official government statistics before publication using purpose-built economic models created by Professor Akcigit and his international team of independent economists. This means the Index can provide a near real-time reflection of hiring and employment in the broader small business economy—rather than the QuickBooks customer base—just a few days after small businesses run payroll.

Visit the Intuit QuickBooks Small Business Index interactive hub for further insights and to stay up to date on the latest Index releases.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.    

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Source: Intuit Inc.