Where is there a problem that overlaps?
After answering those two questions above, you’re armed with two different lists:
- Things you really care about
- Things you’re really good at
Now, it’s time to start connecting the dots to figure out what overlap exists between those two categories. Are there any that seem to complement each other?
Using those previous examples, you might figure out that you’re passionate about helping students and you’re skilled at algebra. That seems like a natural fit for a tutoring business. Or, perhaps you’re passionate about healthy lifestyles and are an expert at yoga. You might want to look into offering personal training services.
This overlap might be blatantly obvious—or it might require a little ingenuity. Either way, challenge yourself to pair up items from both of those lists. It’ll force you to start to think creatively about what type of small business you could potentially run.