Email Marketing Articles

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    How to Use Pop-Up Boxes to Boost Email Subscriptions

    by on March 24, 2015

    We’ve come a long way since the early days of webpage pop-ups. Initially, there were flashy ads we all quickly learned to ignore. But now there’s a new generation of pop-ups, designed to encourage readers to subscribe to your email newsletter, and you might be…

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    How to Use Press Releases to Market Your Business

    by on February 16, 2015

    Press releases can be an effective form of marketing for a small business. If done correctly, they can help build a business brand, create goodwill in the local marketplace, and bring in additional business.

    For instance, when Green River Adventures issued …

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    How to Leverage Your Event Email List

    by on February 11, 2015

    When you host an event, like a conference, webinar, or workshop, sometimes it’s not the event itself that generates revenue. Ivana Taylor, CEO of Third Force Marketing and Publisher of DIYMarketers, tells us about what’s really important with events: using you…

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    Why and How to Use Email Marketing

    by on November 14, 2014

    Good old email may seem old hat as new social media sites pop up nearly every day. But consider Gigaom’s June 2014 study of 300 U.S. digital marketers, which called email marketing “the digital workhorse.” 
    The study’s authors desc…

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    5 Free Marketing Strategies You Can Use Today

    by on October 24, 2014

    The phrase “marketing budget” may not be part of your vocabulary if you’re just starting out or running your business on a shoestring. A lack of advertising dollars doesn’t mean you have to sit alone in the (virtual) dark, hoping that customers will find…

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    8 Email Marketing Tips and Tricks

    by on September 17, 2014

    Email marketing is not going anywhere. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Additionally, using email as the primary source of marketing for small businesses is on t…

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    How to Increase Your Email Click Rate

    by on July 17, 2014

    Wondering why your online marketing campaign isn’t garnering the desired results in terms of return on investment? If your campaign includes email, you may want to take a look at your email click rate.
    Those who are new to the email marketing world may …

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    How to Improve Your Open Rate

    by on July 17, 2014

    It doesn’t matter how creative your email marketing campaign is if no one is getting the message. An open rate refers to the percentage of email recipients who are actually opening a given message in their inboxes. While researchshows that email open rate…

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