Email Marketing Articles

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    Why and How to Use Email Marketing

    by on November 14, 2014

    Good old email may seem old hat as new social media sites pop up nearly every day. But consider Gigaom’s June 2014 study of 300 U.S. digital marketers, which called email marketing “the digital workhorse.” 
    The study’s authors desc…

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    5 Free Marketing Strategies You Can Use Today

    by on October 24, 2014

    The phrase “marketing budget” may not be part of your vocabulary if you’re just starting out or running your business on a shoestring. A lack of advertising dollars doesn’t mean you have to sit alone in the (virtual) dark, hoping that customers will find…

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    8 Email Marketing Tips and Tricks

    by on September 17, 2014

    Email marketing is not going anywhere. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Additionally, using email as the primary source of marketing for small businesses is on t…

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    How to Increase Your Email Click Rate

    by on July 17, 2014

    Wondering why your online marketing campaign isn’t garnering the desired results in terms of return on investment? If your campaign includes email, you may want to take a look at your email click rate.
    Those who are new to the email marketing world may …

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    How to Improve Your Open Rate

    by on July 17, 2014

    It doesn’t matter how creative your email marketing campaign is if no one is getting the message. An open rate refers to the percentage of email recipients who are actually opening a given message in their inboxes. While researchshows that email open rate…

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    How to Segment Your Email List

    by on June 26, 2014

    When it comes to understanding your market, you can’t afford to settle for a “one size fits all” approach. Through the practice of market segmentation, companies come to realize that each segment of their customer base might have different sets of need…

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    5 Steps for Improving Your Email Marketing

    by on June 26, 2014

    Email marketing is still very much alive in the business world. Considering how inexpensive it is, compared to the cost of sending printed marketing pieces, it’s still an effective marketing tool for solo entrepreneurs and marketing departments alike….

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    What to Test in Your Email Campaigns

    by on February 13, 2014

    The most successful email marketing campaigns have at least one thing in common: They have been tested, analyzed, and retested.

    Granted, a high-quality product, a compelling offer, and a robust email list are contributing factors, too. But if you truly want t…

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