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6 Common Email Newsletter Errors to Avoid

Posted In EMAIL MARKETING

An effective email newsletter can drive traffic to your website and boost customer engagement.
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How to Use Pop-Up Boxes to Boost Email Subscriptions

Posted In EMAIL MARKETING

We've come a long way since the early days of webpage pop-ups.
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How to Use Press Releases to Market Your Business

Posted In EMAIL MARKETING

If done correctly, press releases can help build a business brand, create goodwill in the local marketplace, and bring in additional business.
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How to Leverage Your Event Email List

Posted In EMAIL MARKETING

When you host an event, like a conference, webinar, or workshop, sometimes it's not the event itself that generates revenue.
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5 Free Marketing Strategies You Can Use Today

Posted In EMAIL MARKETING

The phrase “marketing budget” may not be part of your vocabulary if you're just starting out or running your business on a shoestring. A lack of advertising dollars doesn’t mean you have to sit alone in the (virtual) dark, hoping that customers will find you. Here are five free marketing strategies you can start pursuing [...]
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8 Email Marketing Tips and Tricks

Posted In EMAIL MARKETING

Email marketing is not going anywhere. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Additionally, using email as the primary source of marketing for small businesses is on the rise. 41% of small businesses nationwide now use email to market to their customers, a nearly 25% increase from last [...]
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How to Increase Your Email Click Rate

Posted In EMAIL MARKETING

Wondering why your online marketing campaign isn’t garnering the desired results in terms of return on investment? If your campaign includes email, you may want to take a look at your email click rate. Those who are new to the email marketing world may not know the difference between a click rate and an open rate. An open rate refers to [...]
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How to Improve Your Open Rate

It doesn’t matter how creative your email marketing campaign is if no one is getting the message. An open rate refers to the percentage of email recipients who are actually opening a given message in their inboxes. While researchshows that email open rates are notoriously low, the good news is that businesses can take action to track and [...]
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