More in Email Marketing
An effective email newsletter can drive traffic to your website and boost customer engagement. Get tips to avoid six errors in an email newsletter.
We've come a long way since the early days of webpage pop-ups.
If done correctly, press releases can help build a business brand, create goodwill in the local marketplace, and bring in additional business.
Learn what's important with events: using your email list to engage with attendees and convert them to customers. Get tips for using your email list.
The phrase “marketing budget” may not be part of your vocabulary if you're just starting out or running your business on a shoestring. A lack of advertising dollars doesn’t mean you have to sit alone in the (virtual) dark, hoping that customers will find you. Here are five free marketing strategies you can start pursuing [...]
Email marketing is not going anywhere. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Additionally, using email as the primary source of marketing for small businesses is on the rise. 41% of small businesses nationwide now use email to market to their customers, a nearly 25% increase from last [...]
Wondering why your online marketing campaign isn’t garnering the desired results in terms of return on investment? If your campaign includes email, you may want to take a look at your email click rate. Those who are new to the email marketing world may not know the difference between a click rate and an open rate. An open rate refers to [...]
It doesn’t matter how creative your email marketing campaign is if no one is getting the message. An open rate refers to the percentage of email recipients who are actually opening a given message in their inboxes. While researchshows that email open rates are notoriously low, the good news is that businesses can take action to track and [...]
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