Identify potential partners and employees
While the idea of going into business for yourself can be attractive, many people require some degree of help to start and run a new venture. Before launching your business, consider whether you need a mentor, partners, or employees. If you do need help running your company, make sure to find people who are compatible with your personality and goals and can grow with the business. If you’re considering hiring employees early on, also be sure to account for expenses like payroll taxes in addition to wages.
Make it legal
Both service-based businesses and retailers need to register as a business with the appropriate entities. This begins with choosing a name for your business. Before you choose a name, it’s a good idea to see if the domain name is available. Use a domain search tool to enter the business name you want and get suggestions from the list of names that are available. Once you’ve found a good domain name, make sure there isn’t already a local business with the same name. You can then register your company’s name. If you plan on using a brand name other than your personal one, you must also choose your business name. It’s also a good idea to register a trademark for your name to prevent competitors from using it. These steps legally establish your brand, which is a big step in starting up.
Cover the other legal stuff
Making your freelance business legally compliant before you officially launch, helps you to avoid potential legal problems down the road. Your state, municipality, or city may require you to have a license or permit to operate your business depending on local laws and the type of business you run.
You also need to decide on the business structure you want to use. Determine if you want to go beyond operating as a sole proprietorship and register as a limited-liability partnership (LLP) or other type of corporation. There are many reasons why this is worthwhile, especially when it comes to protecting your personal assets and establishing a different tax status. If you’re not sure of the best strategy, it’s a good idea to meet with a CPA to discuss your options.
Change your tax status
There are more tax actions to take once you establish your own business. Some of these tax documents may vary, depending on what structure you decide to take. One general action you should do is pay estimated taxes, as you need to pre-pay these taxes in advance. You may also need to collect sales taxes on the products or services you provide.
Draw up relevant business documents
Be sure to follow a formal process for every client you work with. This standardized process helps ensure you’ve covered all aspects of the relationship to minimize any misunderstandings or issues that could arise later:
- Create a business proposal document that you can customize for each client that serves as a template for bidding on projects. This offers a professional way to let potential or existing clients know how you work.
- Provide a contract and non-disclosure agreement (NDA) so your clients know you’re completely transparent and trustworthy in your business dealings. This lays out the terms and conditions for your business relationship and helps establish a level of trust from the beginning, as well as protect the information and activities shared during the course of working together.
- Generate a statement of work (SOW) for those clients that want to have a specific work plan for projects that includes deliverables, key dates, and costs. This reassures the client of the scope and cost of the work or services you agree to purchase or provide.
- Use an online invoicing system that offers professional templates and a standardized process for charging your clients for work completed, a monthly retainer or recurring charges. The ability to receive an email invoice that links to payment systems increases the probability of receiving payment early or on time, thereby enhancing your cash flow.
Set up a place of business
You don’t necessarily need an office from which to run your business. However, as a self-employed person, it’s essential that you stay organized. If you’re working out of your house, set up a home office with plenty of room to store tax records and other documents. Keeping those important financial documents organized makes your life easier at tax time. The IRS requires businesses to keep their documents at the place of business or in your home unless you get written permission. You should store tax documents for at least six years.
Establish a work schedule
While leaving your job to become your own boss comes with a great deal of freedom, it also requires responsibility and self-discipline. Because you’re a freelancer, friends and family may not believe they have to respect your work hours the way they would if you were in an office. Create a work schedule, and let your loved ones know the hours you’re unavailable. Setting specific work hours also helps keep you on track. Consider when you’re the most productive to choose work hours that help you stay productive.
Purchase the basics
Before you can make your first sale, you need some basic supplies to get started. You probably already have a computer, smartphone, and maybe even a tablet. You can use personal equipment to run your new business as long as it’s reliable and has the software you need. There may be some other basic office supplies you need, including a desk and chair, briefcase, notepad, and scanner for digitizing documents.
Many small businesses need at least a few software programs to help run the business. For service-based businesses, this likely means an invoicing solution such as QuickBooks, which allows you to create and track invoices. E-commerce businesses may need to set up credit card processing if they plan to handle their own online sales, rather than work through a service like PayPal or OpenCart. You may also need industry-specific software, such as computer-aided design software. You can also use a variety of apps for invoicing, inventory management, time tracking, and other tasks. Many of those apps integrate with QuickBooks Online to automatically transfer transactions and data to your accounting software.
It’s tempting to think you need to buy everything right away, but many small businesses can operate on minimal supplies and tools initially. Think about what you truly need to run your business when making your initial purchases. Then, you can add to your collection as you start having a steady income.
Determine how to reach customers
Before leaving your job, it’s essential you research your market for opportunities to connect with customers. This comes from assessing your area’s potential client base, identifying your competitors, and determining whether you have something unique to offer to your target demographic. You also need a plan for how you’re going to find clients. While trade shows and cold calling were popular in the past, online marketing is now considered an essential component of any marketing strategy.
Set up your website
Today’s customers find businesses online, whether those businesses are located down the street or on the other side of the world. Your online presence starts with a business website. Customers should easily be able to find the information they need about your services, prices, and how they can do business with you. If you have a physical location that invites customers and clients to visit, you should include your address and offer directions for getting there.
Other components you might include on your website are:
- About us page
- Testimonials
- Portfolio of work
- Contact form
- FAQ
- Information about you and your staff
- Online scheduling for appointments
- Chat
- Payment portal
If you’re selling products, you may find your website needs even more features. Services like Shopify let you set up an online store, upload photos and descriptions of your products, and process payments. You may also opt to sell through a marketplace like Etsy to reach customers you wouldn’t otherwise reach.
Start social media marketing
No matter what type of business you run, you need a marketing strategy to increase your reach and attract customers. Social media is an inexpensive way to start and grow your following as you develop your business. While it’s tempting to open an account on every platform, it’s often better to focus at first on one or two platforms where your target customers spend the most time.
Marketing can be time-consuming, especially for the owner of a one-person business, so set up tools to make it easier. Dashboard services like HootSuite or Buffer allow you to schedule posts and duplicate the same posts across multiple social media sites at once, which lets you continue with your day without neglecting the rest of your business. Be sure to regularly share posts by your online connections, and interact with any customers who directly address your business online.
Give your notice
Although the temptation can be strong to offer your walking papers and walk out the door without looking back, it’s important you give your current job two-week notice once you have all the pieces in place and feel prepared to launch your business. Offering this professional courtesy helps you maintain a good working relationship and prevents you from burning bridges you may want to cross down the line.
Technology makes it possible to start a business from anywhere, using internet-connected devices and an array of local resources. QuickBooks helps freelancers, contractors, and sole-proprietors track and manage your business on the go.