* Sample and methodology
Online survey of 1,036 members of the National Association of Women Business Owners (NAWBO) in May 2022, jointly commissioned by NAWBO and Intuit QuickBooks. Respondents’ businesses are located in 47 states and Washington, D.C., with roughly $500,000 in annual revenue, on average. Almost two in five (38%) are sole proprietors. More than half (52%) have up to 25 employees. More than a third (35%) are in the professional services industry, 9% are in advertising and marketing, and 8% are in financial services. More than a third of the respondents’ businesses (34%) are 20+ years old, while 11% are less than 2 years old.
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