Lea Landaverde, the founder of Riqueza Collective, knows the "entrepreneur's hustle" all too well. Like many small business owners, she found herself trapped, juggling emails, contracts, and invoices. Every hour spent on administrative tasks took away an hour from the 'fun stuff' and the creative vision that inspired her to start her business.
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Customer profile
From all-day admin to one-hour CEO days: How Riqueza Collective scales with Intuit Intelligence
Company Profile
Business name: Riqueza CollectiveFounder: Lea Landaverde
Industry: Financial education and media
Website: latinawealthactivist.com
Social: @rqza.co
Years in business: 5
Products: QuickBooks Online, Mailchimp
The challenge: A scattered tech stack and the "multiple hat" mental load
For Lea, the hardest part of entrepreneurship wasn't the work itself, but the sheer volume of hats she had to wear. Managing a business meant managing a mountain of subscriptions: tools for scheduling, project management, marketing emails, social media, and bookkeeping.
She ended up with lots of individual subscriptions to help her manage the different work streams, which increased expenses. The mental energy she needed to jump between them drained her efficiency.
The solution: An AI-powered "super app"
By bringing her business into the Intuit ecosystem—using QuickBooks and Mailchimp together—Lea found what she calls a "super app." The integration allows her to see the majority of her business operations in one place, but the real game-changer has been the introduction of Intuit Intelligence.
The "nitty-gritty" admin work that used to stall her momentum is becoming automated. This isn't just about saving time; it’s about increasing the total efficiency of her business.
"It’s studying the data of my business. And if it’s doing that for me being my little CFO, I mean come on now."
The results: Making confident decisions with a "little CFO"
The most significant shift for Riqueza Collective has been in cash flow management. By studying her business data, the AI acts as a "little CFO," alerting Lea to due invoices and late payments before they become problems.
This data-driven clarity allows Lea to step into her role as a leader with more confidence. She no longer has to guess about her financial health; she can see it, study the AI’s recommendations, and then make the final call.
"Human power plus artificial intelligence equals this amazing solution for any type of business."
Human power meets artificial intelligence
Lea believes the magic happens when human intuition meets AI efficiency. While the AI provides the recommendations and handles data tracking, Lea remains the business owner who makes the final, informed decisions.
"Human power plus artificial intelligence just equals this amazing solution for any type of business," Lea says. With her admin time slashed and her tech stack consolidated, Lea can dedicate more time to the "fun stuff" while continuing to grow Riqueza Collective.
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Lea Landaverde, the founder of Riqueza Collective, knows the "entrepreneur’s hustle" all too well. Like many small business owners, she found herself trapped, juggling emails, contracts, and invoices. Every hour spent on administrative tasks took away an hour from the 'fun stuff' and the creative vision that inspired her to start her business.