Selling Your Products

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The psychology of product packaging

When it comes to what products consumers choose, the best do not always win. Product packaging, which appeals to basic human psychology, is just as important.

How to calculate the ROI of a loyal customer

Your loyal customers are the most important. Learn how to calculate how their loyalty boosts your bottom line with these simple tips.

How to create a go-to-market strategy for a new product

Creating a new product is just the beginning. Find out what you need to do to take a product to market and have it fly off the shelves.

What is retail? What is wholesale? A guide for small business owners

What is retail? And should you consider becoming a retailer or would you be happier as a wholesaler? Find out which model is right for your small business.

Channel sales vs. direct sales: Which is best for your small business?

If you're a business owner who manufactures goods, you need to consider how you will sell them to the consumer. Broadly speaking, there are two differ...

Need to craft a sales strategy? Here's everything you need to know

As a small business owner, tight budgets means doing more with less. Find out 7 ways to increase sales without increasing your marketing spending.

7 Sales Channels to Sell Your Products

If your small business sells physical products, knowing the best sales channel can have a big impact on your profits. Learn 7 ways to sell and how they each work.

6 Steps to Get Your Business Ready for the Holiday Sales Season

As the holiday season ramps up, make sure you small business is ready. From your website to your store, these 6 tips will get you ready for your customers.

Is There a Market for Your Prototype? How to Test a Physical Product

Ensuring success of a physical product means starting early on market testing your prototype. Learn how to test the market for your prototype.

5 direct sales strategies to build a successful business

If your small business is dependent on direct sales, then learn how these 5 strategies can boost your revenue and put you on the road to success.

4 Valuable Reasons Why You Should Focus on Current Customers

In the long-run, customer retention is much more valuable than customer acquisition. Learn why and how to focus your efforts on the loyal followers you already have.

5 Sales Tips for Introverted Entrepreneurs

Being introverted can seem like a bad thing in entrepreneurship. But it doesn't have to be. Learn 5 tips to make becoming a better salesperson.

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