Selling Your Products

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Channel sales vs. direct sales: Which is best for your small business?

If you're a business owner who manufactures goods, you need to consider how you will sell them to the consumer. Broadly speaking, there are two differ...

Need to craft a sales strategy? Here's everything you need to know

As a small business owner, tight budgets means doing more with less. Find out 7 ways to increase sales without increasing your marketing spending.

How to create a go-to-market strategy for a new product

Creating a new product is only the beginning if you want it to be a success. Learn what you need to do to take a product to market and have it fly off the shelves.

How to Calculate the ROI of a Loyal Customer

Your loyal customers are the most important. Learn how to calculate how their loyalty boosts your bottom line with these simple tips.

7 Sales Channels to Sell Your Products

If your small business sells physical products, knowing the best sales channel can have a big impact on your profits. Learn 7 ways to sell and how they each work.

The Psychology of Product Packaging

When it comes to what products consumers choose, the best do not always win. Product packaging, which appeals to basic human psychology, is just as important.

6 Steps to Get Your Business Ready for the Holiday Sales Season

As the holiday season ramps up, make sure you small business is ready. From your website to your store, these 6 tips will get you ready for your customers.

Is There a Market for Your Prototype? How to Test a Physical Product

Ensuring success of a physical product means starting early on market testing your prototype. Learn how to test the market for your prototype.

How to Rebound After Losing a Big Client

Losing a big client can feel devastating and the loss revenue can impact on your business. Here are some ways to rebound after losing a client.

A Quick Guide to Upselling Existing Customers

When it comes to generating sales, existing customers are worth much more than potential customers. Find out how to upsell the customers you already have.

Amazon: Friend or foe of small businesses?

Is the rise of Amazon the end of small retailers, or an opportunity to reach new customers?

What is retail? What is wholesale? A guide for small business owners

What is retail? And should you consider becoming a retailer or would you be happier as a wholesaler? Find out which model is right for your small business.

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