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samalia
Moderator

Ask the Accountant International- January 2023

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Meet Catalina, Founder and CEO of Remote Hub and a QuickBooks Online expert who’s bookkeeping expertise reaches clients all over Latin America. 

 

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“I have been in the accounting industry for 10 years, working on bookkeeping and learning about tax compliance in several industries and across different countries.

 

I decided to start my own practice, 100% remote, when I realized I had 3 small kids that needed their mom at home. With my husband´s help and with my know-how in process management and organizational structure, I began to develop methodologies that help SME’s and owner managed businesses make sure they have their books in place, so they can make decisions based on accurate and updated figures all the time.

 

Since I enjoy traveling and working remotely (I have lived in 7 different countries and I hope to add more to the list!), cloud based accounting systems are key in my day-to-day, which is why I feel so fondly about QBO. 

 

I enjoy spending time at the country house with my family, and sitting in front of the fireplace with a nice drink and a long night for great conversation. When I do make some time for myself, I dedicate those hours to reading novels, practicing yoga, texting my long-distance friends and improving my French skills as much as possible!“



Today we ask Catalina: What are my responsibilities as a business owner to my employees and for my company?

 

“There are so many implications in the term ¨business owner¨ and in the concept of ¨managing a business¨. To me, these responsibilities correspond to ensuring the best scenarios for our stakeholders, and that means trying to find balance among all interests. I need to make sure our daily work impacts everyone (our team members, our clients, our partners and allies) the best way possible. 

 

What is my initial drive? Generating responsible work opportunities for my team is number one. I believe we can work hard and possibly dedicate long hours when required, as long as we always keep in mind that we are human beings with a personal life, and not just employees that work for a company. I strive to ensure my team has the tools and abilities to deliver their objectives and results, and still have time to spend with their families and personal interests.

 

Number two is to ensure our services add value to our clients allowing them to consider us as partners who share common interests rather than just service providers, by being conscious of their needs, and offer flexibility and adaptability according to their own business strategy, while staying inside our scope of service and operation. 

 

Lastly, we aim to achieve our financial goals by keeping this balance in mind and ensuring our internal team stays committed through our internal key equation: Empowerment x Ownership = Accountability. A truly empowered individual will always have greater ownership, and will directly affect his or her accountability. An accountable team will always be a committed team.

 

I have many responsibilities as a business owner, to both my employees and my company, and I truly believe that as an empowered team we can achieve our common goals and those ideal scenarios for all of our stakeholders.”

 

Visit our help hub for more information on how QuickBooks Online can be the perfect pairing for you and your business.