Why contra accounts matter for your small business
Let’s explore the role contra accounts play in financial management.
Providing a clear financial picture
Contra accounts help make your financial records clearer. More specifically, they let you break out the gross and net values of your accounts, as well as the reductions offsetting them.
In addition to simplifying the bookkeeping process, this gives stakeholders and other financial statement users a more complete understanding of assets, liabilities, equities, and revenues.
Adhering to accounting principles
In addition to boosting transparency, contra accounts help you follow fundamental accounting principles. They’re most closely connected to the matching and historical cost principles.
The matching principle says you need to deduct expenses in the same period you earn related revenues. Meanwhile, the historical cost principle says you should report assets on the balance sheet at their original purchase price, not their current market value.
For example, posting to the Accumulated Depreciation account is how you spread the cost of an asset over its useful life—the period in which you expect it to contribute to your revenue. At the same time, it allows you to keep the historical cost of the asset on your balance sheet, with the reduction in its book value shown separately through the contra account.
Improving decision-making
Contra accounts aren’t just for external stakeholders. They can also help you make better informed business decisions, especially regarding pricing, inventory management, credit issuance, and asset utilization.
For example, tracking the Allowance for Doubtful Accounts helps you monitor how often invoices are becoming uncollectible. If the frequency gets too high, you may decide to tighten your credit policies.
Similarly, breaking out Sales Returns and Allowances lets you track how often customers are requesting refunds. If it spikes after you open a new product line, you might figure out that the quality isn’t living up to customer expectations for the price, empowering you to take action.